About Us
CEO
Chief Emotional Officer
CTO
Chief Touch Officer
Some things are small,
but they carry a lot with them.
We started with a simple idea:
names matter.
Memories matter.
And the things we carry every day should mean something.
Our tags are designed to be quiet companions.
They don’t ask for attention.
They’re just there—
holding a name, a moment, a connection.
Each piece is made to feel natural in your life.
Minimal in form.
Intentional in function.
Easy to reach, with just one touch.
Because sometimes,
being close doesn’t mean being loud.
It means being present.
This isn’t just about pets.
Or accessories.
It’s about keeping what matters
within reach.
Our Founder
The brand was founded by a designer trained at
ArtCenter College of Design.
But more importantly,
they’re also a pet parent.
Living and working as a designer meant constantly thinking about form, material, and meaning.
Living with a dog meant something else entirely—
learning how moments pass quietly,
and how love often shows up in small, everyday ways.
The idea for this brand didn’t come from a sketchbook.
It came from moments worth remembering:
a look, a habit, a routine, a name called every day.
This tag was created as a way to hold those moments.
Not just for now,
but for later—
when memories matter even more.
Because dogs don’t stay forever.
But the way they shape our lives does.
